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Make Sure You're Linkedin: 4 Ways Social Media Benefits HR

11/5/2017

5 Comments

 
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Whether it be reconnecting with old friends, sharing special family photos online or keeping in touch with loved ones who are abroad, it is hard to understate the impact of social media on our everyday lives. Importantly, social media isn’t only for personal use – it’s becoming more and more essential for businesses to master in order to reap the benefits of an online presence.

What’s more, having a clear and coherent social media strategy isn’t something that should be reserved for tech companies. In fact, there is a vast array of companies – and HR Professionals – that both can and should leverage the power of social media for business gains.

Of course, the wide range of social networking sites - from Linkedin to Facebook to Twitter – all have different uses to suit certain business needs. However, here at The HR Department we want to demonstrate 4 ways social media can benefit HR and prove that, as HR Professionals, you have no excuse not to be linkedin on social media.
 
1.Drastically Widens the Recruiting Market

There is no doubt that social networks are providing quicker and easier access to a diverse and highly skilled workforce than ever before – which is a huge positive for HR departments. Networks like Linkedin and Careerify allow employers and employees to seek out one another efficiently and effectively through online channels, while also facilitating a more continuous hiring process. In addition, employers can scrutinise candidates through their social networks before interviewing or hiring – a Facebook page or Linkedin profile can reveal a lot about a prospective employee.

On the other hand, employers need to be careful, as the chance of an employee being poached in this digital age is becoming more and more likely. With businesses and workers becoming highly interconnected through seamless social media communication, it’s never been easier to reach out to a prospective employee or employer. HR departments need to be aware of this and keep on top of their social media strategy to be sure they are not only hiring the best workers, but holding on to the cream of the crop too.  
 
2. Can Greatly Improve Employer Branding

Crucially, with online transparency, comes a great deal more visibility and therefore responsibility. This goes for both companies and employees. The important thing for HR departments to note is that social media is essential when it comes to harnessing continuity and professionalism in your employer brand. A strong employer brand that is regularly pushed out on social media improves online reputation and is central to hiring and retaining talent.

Equally, be careful what you post and where you post it. One wrong move on social media can be hugely detrimental to a company’s brand and, as we all know, mistakes have a tendency to go viral.
 
3. Analytics to Monitor Success

One of the big issues with social media is monitoring its success. HR departments may be sceptical as to how much of a positive influence their social media strategy is having on the overall business. Luckily, there are analytics available to provide insights into the success of your social media activity. Whether it be the number of views on a blog post, the ‘likes’ on a photograph or the number of comments on a shared research paper, there is a plethora of ways to analyse your social media activity and find out what social content suits your company best.
 
4. New Job Opportunities
 
Finally, something HR Professionals should be acutely aware of is that as social media becomes more popular and crucial for businesses, there also needs to be an increase in personnel to manage it. A successful social media strategy isn’t something that can be handled at lunchtime by one employee– it requires time, effort, and therefore staff, to oversee it. Hiring a social media expert can help a great deal for your business and it’s HR’s
responsibility to find someone suited to the job.

It’s also advisable to ensure that all members of staff who are engaged in social media on behalf of your company are adequately trained in how to use it effectively. It may only be 140 characters, but don’t underestimate the time and research that can go into a meaningful tweet that’s in line with your business ethos!

So, there’s no doubt that the social media age is bringing a great deal of opportunities to both businesses and HR departments alike. There is also no question that in order to meet the business needs of today, HR Professionals should be regularly updating their social media strategy. After all, the essence of HR is capitalising on new ways of communicating, networking and getting in touch with people – it would be foolish, therefore, to ignore social media.  
 
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5 Comments
Bhavya wisdom link
31/5/2018 01:38:53 am

I thought I should let you know about this company I came across. Right now, they are actively hiring people who know how to use Facebook, Twitter, Pinterest or Instagram.

If you fit the profile, then you can make great money doing this, as is explained here:

https://socialsalerep.com?hyden4128

Reply
pavan link
9/6/2018 12:52:08 am

Just wanted to let you know about a great opportunity I have just come across. This company is looking for experienced social media users for positions that pay really well.

I thought you might be interested. You can get all the details here: https://socialsalerep.com?hyden4754

Reply
sr software solutions link
17/7/2018 12:48:52 am

I just had to send you a quick message about this cool new company I have just come across. They have this awesome Viral Multiplier Technology that helps social media users like you make great money online.

To find out what it’s all about, just click below: https://socialsalerep.com?hyden1114

Reply
Lucy Will link
27/3/2022 10:29:18 pm

Great post. Social media is a great platform for every business. Also, I do agree with you that is a best for branding as well. Thanks for sharing this great article with us. Keep sharing more.

Reply
social media marketing parramatta link
20/1/2023 07:27:01 am

In any firm, planning and hiring are crucial. Social media may be a very powerful tool for connecting with the next generation of executives. Statista reports that 3.6 billion individuals access social media websites daily. It makes up around 49% of the global population. Millennials between the ages of twenty-six and forty-one are already making up the next generation of executives and managers. Later on, newcomers from Generation Z are only starting their professional lives. However, it may be these young experts that help your business succeed in a few decades.

Reply



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