As everyone grows weary of Covid-19’s bite, your company culture might also be feeling some long-term stain. The last year hasn’t exactly been the height of sociality and undoubtedly the social aspect of your workplace has felt the full effect of this - a lack of staff lunch time get-togethers, seasonal parties or charity coffee mornings.

Let’s delve into our top tips for keeping the momentum of company culture as your staff continue to work remotely, from virtual get togethers to workplace communications.

Culture - Is It Really That Important?

Businesses have faced many challenges over the course of the pandemic, from navigating sudden closures and changes due to social distancing restrictions, the subsequent financial pressures of wage subsidy schemes, redundancies and lay-offs, as well as the personal and mental impact of business owners. They could be forgiven for letting company culture slipped to the wayside.

But one year on, it’s time businesses accept these challenges and their impacts, and start knuckling down to get their organisations back on track.

As the Winter Lockdown continues, your employees may be struggling with the lack of social interaction as they continue to work remotely and live away from friends and family.

Their motivation and engagement will undoubtedly affect your business’ performance, interaction with customers and clients and in the long-term, your reputation. Maintaining and extending your company culture virtually is crucial to ensuring your colleagues feel connected to their teams and your business.

Company Culture Remotely: Top Tips

1.      Team Calls… But Not Too Many

Video meetings and calls are crucial to maintaining basic communications between your colleagues and teams. While work chat platforms like Teams, Slack and Trello can be great for instant communication that we’ve had to transfer from conversations shared in office kitchens and cubicles, it can be difficult to get tone and meaning across in a message.

Organising daily or weekly check-in meetings with teams keeps everyone dialled into company activities and ensures management remains approachable to staff members. But remember - don’t organise too many team calls. Just like the dreaded ‘meeting could have been put in an email’ situation, sometimes a video call really isn’t needed. Don’t leave colleagues tied to their laptops back to back - try and find the right balance for your team calls.
2.  Reward Culture

Everyone loves being rewarded for hard work - recognition and appreciation is key to motivating colleagues and keeping them engaged.

While your colleagues may not be in the office, this doesn’t mean you can’t reward them. Whether it’s as simple as a gift card through to work from home care packages, continue to promote a reward culture from home and your appreciation for your colleagues will be clear.

3.  Back To Basics

Company culture starts at the basics - lunch time breaks, set work hours (where possible), full holiday leave.

Whilst remote working has brought a culture of flexible working to the mainstream, this has at times been to the detriment of traditional, basic working practices. As video calls are booked to the extreme, and workers juggle caring arrangements alongside their jobs, working hours can fluctuate with breaks falling through the seams. As people hold off booking annual leave in the hope of some form of vacation after restrictions ease, your staff can easily fall into a trap of becoming burnout quickly.​

Get your company culture working right remotely by going back to basics - your business’ performance will thank you later!

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While this period of redundancy and lay-offs may be hard to manage as a business, it’s likely the aftermath may be just as challenging. For those staff lucky to keep their jobs, they may feel threatened of further risk in the future. They may feel guilty that they have been able to stay on while fellow colleagues have not, resulting in negativity towards your business.

Your HR team can act as a catalyst to boost staff morale in such incidence as this. As they say, ‘Rome wasn’t built in a day’ and neither can your business’ reputation be rebuilt as quickly. Leveraging the skills and talent of your HR team is crucial. Here’s why:
 
Loss of Loyalty

Periods of job loss can be a tough road to navigate. With different policies for different types of workers, legalities and a host of other related issues, it can be hard to keep focus on what matters – your staff. Regardless of their situation, they should always be at the forefront of any decisions.

Often, job loss can leave existing colleagues anxious for their own future. This can impact not only on their morale but in their long-term loyalty towards your business. With fears for the jobs in the future, many of your staff may begin looking elsewhere for a job with better prospects.

Maximise the potential of your HR team by ensuring that communication to all staff about these changes is a top priority. Explain fully why any redundancies are made and if you intend to keep certain staff on, communicate this to them. This will avoid any unnecessary anxiety amongst colleagues, keeping them onside and loyal towards your plan for your organisation in the future. While you may have been forced to lose valuable skills and talent due to financial constraints, this doesn’t mean that you can’t retain the talent that you have left; boosting staff morale by communicating all changes to your business will maximise loyalty and your future talent retention.
 
Rebuilding Your Reputation

It might take a decade to build a reputation in business, but a period of job loss can wipe this away, harming the perception of your organisation both internally and externally. Internally, your existing staff may distrust your plans for the future, feel guilty to those colleagues who have lost their jobs, impacting on their capacity to remain loyal to you. But your HR team can help with that.

Facilitate one-to-ones and focus groups of staff where you, as a business, can personally thank them for their loyalty towards your organisation, while listening to their concerns over any recent job losses. Ask your staff questions about how they feel regarding the situation, and where they would like to see change. But remember: don’t just ask, listen! It is all well and good leveraging your HR staff to organise these discussions, but if you don’t listen, you can’t act on any feedback.

Without action, your reputation will remain poor and you may struggle to retain talent and keep staff onside. It may be a challenge but your HR team are here to help.
 
Keeping ‘Human’ at the Heart of Business

The clue is in the name – Human Resources. Job loss, financial insecurity, stress – these are all issues that can challenge staff – your humans!

Your HR team and their skills have the potential to make a lasting difference to your business in the aftermath of job loss. Keep human and personal to your staff by facilitating discussions, using feedback and communicating effectively why you have had to make cuts, how this will help your business and your staff in the future, and what you need from your colleagues within your organisation.

We are all people at the end of the day, and your people will appreciate your efforts as a business to remain personable and approachable during any period of job loss.