Social media has become more than just a platform for personal use, with it now impacting the world of work in a big way. More companies are starting to realise the value that social media can bring to their workplace to help gain publicity, attract consumers and keep up with competitors. It is also a good way for employers to connect with their employees, here are some ways how:
Create a Social Media Network
When creating a social media network, decide whether it will be a closed system for staff only or an open one. It’s better to create an open network and promote your company publicly on the relevant platforms, this includes LinkedIn, Facebook, Instagram and blogs. Before signing up to your decided platforms, hold a meeting and explain to all staff that this is a way for all employees to connect with each other whilst encouraging them to share news, comment, give help and congratulate when needed.
There are messaging apps available such as ‘Google Hangouts’ that let all workers speak to each other virtually. Try to encourage employees to exchange news about the company on these different platforms as this will increase your brand awareness.
Keep in mind that some employees may see this as an invitation to use their own social media platforms during working hours. Emphasise that the only social media platforms you want to see on screens are the company ones.
Find New Recruits Fast
C.V.s and cover letters are still used in the recruitment process, but now thanks to social media, there is a faster way to promote job opportunities in your company. Not only can you post job vacancies to many different platforms with the click of a button, you now can reach out to prospective employees directly. LinkedIn enables you to search for potential candidates and contact those who are not even necessarily on the job hunt. Getting employees to spread the word through the company’s social media and then sharing through their personal pages is a great way to make it known the company is hiring.
Training Current and New Employees
Social media has brought a whole new meaning to training in the workplace. The method of someone training staff face to face on a particular day is still used, but the option to train virtually through social media is overtaking the traditional way. Different platforms allow employees and training instructors to discuss knowledge and understanding virtually at a time that suits them. LinkedIn also offers opportunities for you to find tips and advice in your industry and share the information with workers.
Use Social Media to get Company Feedback
Searching social media platforms for any ‘mentions’ about your company will give you a good understanding of how you’re perceived by the public. You can then give fast support to those having problems with your product or service, making the customer feel valued. Use social media to not only check your company’s image but also those of your competitors. This will help get an insight into what makes customers dissatisfied and helps you to not make the same mistake as your competitors.
Online polls and surveys are great for finding answers to critical issues, opinions on a new product or service or simply just about your customer's preferred requirements. Use polls and surveys to find out your employee’s thoughts as well as your customers. Emphasise that all opinions will be confidential to allow them to really say what’s on their mind. This will benefit your company as issues can quickly be noted and sorted and your efforts to help employees voice their thoughts will make them feel more valued.
Social media can be time-consuming, especially when you are busy with other elements of your business. However, the pros do outweigh the cons as it gives you a proper insight into the needs and wants of the consumer and increases publicity, giving more opportunity for your business to grow. It’s a representation of your company values and gives the ability to capture people’s attention within moments. When done right, the social media world can really benefit your business.
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