There are many reasons why LinkedIn has taken HR by storm, read on to find out:
Offers the Ability to Expand Your Network
LinkedIn allows its users to connect and build upon current or potential working relationships. Many professionals need to use the platform to expand their connections beyond those they already know, which is where LinkedIn groups come in useful. Groups allow employers to meet anyone from any industry or country with the click of a button. One of the best parts of LinkedIn groups is that you can automatically send a message without being a connection, enabling you to save time, as you won’t have to wait for a connection acceptance.
It Has Given More Opportunities for Spotting Talent
With over 238 million members and counting, LinkedIn has given recruiters unlimited access to finding new potential clients. By posting job openings to checking out a profile, the hiring process has changed drastically. A study completed by the society for Human Resource Management discovered that 77% of employers are using social networks to recruit and among the recruiters using social tools, 94% said they are using LinkedIn.
Use LinkedIn’s Paid Options to Help Enhance Opportunities
Even though using LinkedIn at the basic level is still beneficial, many are opting for the paid solutions, such as the premium membership. This allows the user to search more in-depth, send messages directly without connecting and be offered access to different lists of employees in a certain industry. There are also further options such as LinkedIn talent solutions, which will help an employer to decide on a new recruit and use paid job advertisements among other elements.
With millions of users, LinkedIn gives you an access to an unlimited database of professionals from many different industries. You can research who current connections are connected with to enhance your own and discover exactly what role people have in their job, as well as what tasks their job position entails.
It Increases Personal Branding
LinkedIn allows people to show off their skills and qualities in the best way and to connect in a more personal way rather than e-mailing. In the words of Paul Dreschler, president of CBI, ‘it’s provided a fantastic platform for every age-group to connect with each other and build a community of people, who have just enough insight to enable them to have the first conversation, do the research or decide on what to do next.’
It Allows You to Attract Potential Employees
LinkedIn is full of ‘passive job seekers,’ someone who isn’t on the hunt for a job but could be tempted to. In order to attract these ‘passive job seekers’ it’s important to promote your company in a positive light. Start by ensuring your own personal profile shows aspects of good interaction, such as sharing status updates, articles etc. Then start working on your LinkedIn company page to make it attractive to potential recruits as well as customers.
It is predicted that LinkedIn will go from strength to strength in the world of work, according to a Global Recruiting Trends survey completed by LinkedIn, 56% of Talent Acquisition team says their hiring volume will increase. So start reaping the benefits of LinkedIn if you aren’t already, it’s the online professional network that opens up a new world of advantages and helps you keep up with the pace of competitors around the world.
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