Vicki hangs out beside the desk of her owner, Mike Ahamadi at Autodesk Photograph by Lucas Oleniuk — Getty Images
‘Company culture’ is a term that has been bandied about for decades now. Unfortunately, over the years it picked up a reputation for being a bit of a fluffy subject to keep HR professionals occupied when things were a little quiet. However, in recent years, with the talent pool getting smaller, it’s come into the mainstream, as organisations focus on talent acquisition and retention. However, effectively measuring company culture and aligning it with corporate objectives remains a challenge.
So how do you measure this increasingly important set of beliefs, behaviours and actions that define how things get done in your company? While there is no set formula for doing so, by assessing companies with a consistent track record for success, we begin to see a number of shared qualities that can be used as metrics to gauge where the impact culture is having on your organisation.
1. Communication
Effective communication is perhaps the most glaringly obvious trait among the best companies. In these corporations communication is a two-way street, where employees are encouraged to communicate their ideas and concerns to their bosses, while management clearly communicates any essential information to staff. Analyse your existing communications channels to see how well information is being sent, received and interpreted throughout the company.
2. Innovation
An organisation’s level of innovation can tell you a lot. It tells you how creative the company is; how dynamic it is; how open it is to new ideas and how those ideas are made a reality. Innovation shouldn’t be the prerogative of zany creatives and cool tech start-ups. Innovation is about thinking up ways to do things better, leveraging resources to improve productivity, establishing processes that make the workplace better, identifying new markets to target and a whole lot more. Take a close look at your business and ask just how innovative you are; are you open to new ideas; in what ways do you show your innovativeness.
3. Wellness
As the saying goes, a happy worker is a good worker, and a healthy employee is productive one. Employee wellness is about investing in your employees’ mental and physical wellbeing. Workplace wellness encompasses the mental and physical health of employees. Multiple studies have shown that companies that run a dedicated employee wellness programme are more productive, have greater employee satisfaction and report fewer sick days. For more information on employee wellness, checkout these 5 Reasons Why Employers Should Promote a Healthy Workforce.
4. Collaboration
As is the case with effective communication and innovation, strong collaboration between employees, teams and departments is a common trait amongst the best companies in the world. The benefits of collaboration are manifold. It helps give workers a better understanding of the role their colleagues play. It may reveal opportunities for them to cross-sell one another’s services/ products. It ensures plans and processes are considered from many different perspectives. Look to see how much, where and why your teams are collaborating. If the results aren’t great, invest the time in encouraging a more collaborative environment.
5. Responsibility
Believe it or not but many employees want more responsibility. They want to feel that the work they do matters and to take ownership of that function. Greater autonomy also has been shown to speed up decision making processes and streamline company activities, all resulting in greater productivity. Measuring this might seem a bit tricky but it can be done. Look at the ways in which your company promotes autonomy and encourages employees to take more responsibility. Make this part of your performance policy to ensure everyone works towards it.
So there you have it, five metrics to help you start measuring and monitoring your company's culture.
For more helpful HR tips and advice, CLICK HERE to sign up to our monthly newsletter.
So how do you measure this increasingly important set of beliefs, behaviours and actions that define how things get done in your company? While there is no set formula for doing so, by assessing companies with a consistent track record for success, we begin to see a number of shared qualities that can be used as metrics to gauge where the impact culture is having on your organisation.
1. Communication
Effective communication is perhaps the most glaringly obvious trait among the best companies. In these corporations communication is a two-way street, where employees are encouraged to communicate their ideas and concerns to their bosses, while management clearly communicates any essential information to staff. Analyse your existing communications channels to see how well information is being sent, received and interpreted throughout the company.
2. Innovation
An organisation’s level of innovation can tell you a lot. It tells you how creative the company is; how dynamic it is; how open it is to new ideas and how those ideas are made a reality. Innovation shouldn’t be the prerogative of zany creatives and cool tech start-ups. Innovation is about thinking up ways to do things better, leveraging resources to improve productivity, establishing processes that make the workplace better, identifying new markets to target and a whole lot more. Take a close look at your business and ask just how innovative you are; are you open to new ideas; in what ways do you show your innovativeness.
3. Wellness
As the saying goes, a happy worker is a good worker, and a healthy employee is productive one. Employee wellness is about investing in your employees’ mental and physical wellbeing. Workplace wellness encompasses the mental and physical health of employees. Multiple studies have shown that companies that run a dedicated employee wellness programme are more productive, have greater employee satisfaction and report fewer sick days. For more information on employee wellness, checkout these 5 Reasons Why Employers Should Promote a Healthy Workforce.
4. Collaboration
As is the case with effective communication and innovation, strong collaboration between employees, teams and departments is a common trait amongst the best companies in the world. The benefits of collaboration are manifold. It helps give workers a better understanding of the role their colleagues play. It may reveal opportunities for them to cross-sell one another’s services/ products. It ensures plans and processes are considered from many different perspectives. Look to see how much, where and why your teams are collaborating. If the results aren’t great, invest the time in encouraging a more collaborative environment.
5. Responsibility
Believe it or not but many employees want more responsibility. They want to feel that the work they do matters and to take ownership of that function. Greater autonomy also has been shown to speed up decision making processes and streamline company activities, all resulting in greater productivity. Measuring this might seem a bit tricky but it can be done. Look at the ways in which your company promotes autonomy and encourages employees to take more responsibility. Make this part of your performance policy to ensure everyone works towards it.
So there you have it, five metrics to help you start measuring and monitoring your company's culture.
For more helpful HR tips and advice, CLICK HERE to sign up to our monthly newsletter.
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